SMYK is an iconic children’s brand with a 92%* brand awareness, exceptional brand trust and clear market leadership in the children’s market. SMYK offers the widest range of children’s clothing and footwear, toys, school accessories, books, multimedia, baby accessories and other products for children aged 0-14. SMYK Group operates with over 213 own “brick & mortar” stores in Poland and 34 stores abroad (in Romania, in Ukraine and Belarus). On top of that SMYK’s own brands Cool Club and Smiki are available both online and in offline stores of SMYK’s business partners in 20 markets across Europe and Asia.
In January 2016, SMYK Group was acquired from Eastbridge Group and Penta Investments. This transaction was carried out in consortium with Bridgepoint, a major international private equity group and its value amounted to €247 million.