SMYK is an iconic children’s brand with a 93%* brand awareness, exceptional brand trust and clear market leadership in the children’s market. SMYK offers the widest range of children’s clothing and footwear, toys, school accessories, books, multimedia, baby accessories and other products for children aged 0-14. SMYK Group operates with over 200 own “brick & mortar” stores in Poland, 17 stores in Romania, 12 stores in Ukraine and 10 franchise stores in the Middle East. On top of that SMYK’s own brands Cool Club and Smiki are available both online and in offline stores of SMYK’s business partners in 15 markets across Europe and Asia.
In January 2016, SMYK Group was acquired from Eastbridge Group and Penta Investments. This transaction was carried out in consortium with Bridgepoint, a major international private equity group and its value amounted to €247 million.